Ecomdigest Swimwear Newsletter - 10.03.2024

PLUS: Mia Khalifa’s Sheytan debuts bold new swimwear collection

Author

Sophie Bruxner-Randall
October 03, 2024 • Estimated Reading Time: 5 minutes

Splash-Worthy Styles 🌺

@hannaschonberg

This was definitely unexpected!! @Christian Louboutin 👠

Christian Louboutin's Paris Fashion Week show featured Olympic swimmers performing in stilettos at the Piscine Molitor. The event, choreographed by Blanca Li, showcased the new Miss Z heels. Louboutin and David LaChapelle ended the show by jumping into the pool fully clothed, highlighting the brand's creativity and innovation.

Mia Khalifa's brand Sheytan has launched its first swimwear collection, featuring a chrome bikini and micro thong with jeweled charms. The limited-edition pieces are crafted from recycled fabric and designed to be versatile and durable. Available now, the collection promises more releases in 2025.

Dive In: Quick Poll Time! 🌊

Meta is enhancing its ad platform with AI-powered updates, allowing advertisers to customize objectives and measure incrementality. New API integrations with third-party analytics tools like Google Analytics and Northbeam aim to provide a more accurate picture of campaign performance. These changes are part of Meta's long-term optimization strategy.

In light of ad platforms increasingly partnering with third party measurement solutions, which of the following providers have you heard of?

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More Swim Style Scoop 👙

Moana Bikini and SUZU Swimwear are about to make waves at the 2024 AFF Gold Coast Swim Week, happening October 4-6 at the swanky JW Marriott Gold Coast Resort & Spa. This isn't just any fashion show—it's the swimwear Olympics, featuring both international heavyweights like Antoninias and Naya Nalu, and local champs such as Sol of Eos and Swimbarre. Expect a tsunami of sustainability, luxury, and innovation.

SUZU Swimwear, brainchild of ex-UK pop star Su-Elise Nash, is set to dazzle with a collection that screams timeless elegance and high-fashion flair. Nash, who’s been splashed across Elle and Grazia, promises a line that embodies simplicity and strength, making you feel like a beachside superhero.

But wait, there’s more! Jasmine Stringer, Miss Universe Australia 2021 finalist, will be gracing the event as the official AFF Ambassador. And if that’s not enough to get your fashion senses tingling, local music sensation Sophie Fraser from Inoxia Sounds will be back to serenade the crowd.

Salt Life, a popular beachwear brand, is closing all 28 US stores after filing for Chapter 11 bankruptcy. Liquidation sales with discounts up to 40% are underway. The brand will shift to online and wholesale sales. Customers are rushing to snag deals before stores close in the coming months.

Japanese underwear maker Wacoal acquires U.K. bra brand Bravissimo for $61.3 million to expand its overseas market. Bravissimo, known for large-cup-size bras and strong e-commerce, operates 25 stores in the U.K. Wacoal aims to leverage Bravissimo's direct sales and online services to boost growth.

Performance Platters 🍽️

Brands are leveraging holistic video strategies to engage consumers across multiple platforms, driving full-funnelbusiness outcomes. By utilizing first-party data and diverse video channels, companies like PepsiCo and Lexus achieve significant increases in brand awareness, consideration, and conversions. Amazon Ads exemplifies this approach, offering expansive opportunities for advertisers.

DMEXCO 2024 showcased AI's practical applications, retail media's growth, and the shift to cookieless solutions.Key trends included AI-driven transformation, the rise of retail media, and the importance of first-party data. The event emphasized collaboration, transparency, and the evolving landscape of digital marketing, highlighting innovation and future opportunities.

Brand websites remain crucial for the golden quarter, driving engagement and sales, according to Visualsoft's research. While social media is growing in importance, targeting the right consumers is essential. Newsletters and nostalgic Christmas ads also play significant roles, with nearly half of consumers driven by nostalgia.

Ecomdigest is a Contentive publication in the DTC Ecommerce division