Ecomdigest Swimwear Newsletter - 08.29.2024

PLUS: Why TikTok is a must-invest ahead of peak periods

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Ecomdigest
August 29, 2024 • Estimated Reading Time: 5 minutes

Specialty Bites 🍪

Sharnel Guy's latest swimwear collection made quite the splash at Swim Week Las Vegas, and not just because of the poolside setting. Imagine vibrant earth tones and a watercolor camouflage print that screams "I just got back from Puerto Rico, and boy, do I have stories!" Guy's trip to San Juan inspired this collection, and it shows. The runway at Resorts World Las Vegas was a tropical dream, with greens and magentas capturing the lush essence of Puerto Rico. The standout? A print inspired by Calle Fortaleza's Umbrella Street, turning the runway into a vivid journey through the island's landscapes.

Returning to her hometown, Guy didn't just present a collection; she staged a homecoming. "To come back home and showcase on a major platform with peers that are also from Las Vegas made my heart smile" she said. And smile it did, as the collection balanced sophistication with fun accessories like Cubana hats, proving swimwear can be both innovative and timeless.

This debut wasn't just about fashion; it was a statement. Guy's shift towards print and form marks a new chapter for her brand, one that feels both fresh and familiar. Her Swim Week Las Vegas debut cements her place in the swimwear world and highlights Las Vegas as a burgeoning hub for creative talent. So, if you missed it, well, you missed out.

Australia's swimwear industry is revolutionizing fashion with eco-friendly designs. Brands use recycled materials and sustainable practices, merging style with environmental responsibility. Innovations like Crinkle swimwear highlight this trend. Supporting local production ensures ethical labor and reduced carbon emissions. The future of swimwear is sustainable, stylish, and here to stay.

Melanie Travis, founder of Andie Swim, revolutionized swimwear marketing by emphasizing inclusivity and authenticity. Her brand's success stems from empathetic design, LGBTQ+ representation, and innovative celebrity partnerships. Travis's strategy, focusing on real relationships and organic endorsements, has significantly boosted Andie's visibility and sales, showcasing the power of genuine marketing.

Performance Platters 🍽️

TikTok is revolutionizing peak season marketing, driving engagement and conversions through its unique blend of community, commerce, and entertainment. Brands should adopt a full-funnel approach, leveraging TikTok's advertising solutions to capture attention and influence purchasing decisions. This strategy promises significant business outcomes during the festive season.

B2B marketers in North America and Europe plan to boost social media and video content this year, driven by Gen Z's digital habits. Short-form social videos are seen as high ROI, with LinkedIn video uploads set to rise 45% YoY. This trend underscores the growing importance of video in B2B marketing.

Industry Appetisers 🥨

Female-led brands like Astrid Wild, Kari Traa, and Jeanne Baret are revolutionizing women's outdoor fashion with inclusive designs, sustainability, and ethical production. These companies focus on fit, functionality, and style, setting new standards in the industry. Their innovative approaches are reshaping the market for female athletes.

Speedo has partnered with Her Swim School and Swim Brothers to promote swimming and water safety. This collaboration aims to encourage more people to engage in swimming activities while learning essential safety skills. The initiative reflects Speedo's commitment to community health and aquatic education.

The swimwear market has seen a 5% price increase, driven by trends highlighted in Retviews' study. Bikinis dominate, with thongs gaining popularity. The market, valued at $97.32 billion, is forecasted to grow annually by 4.31% until 2028. Popular colors include bright blue, green, pink, and classic black.

Ecomdigest is a Contentive publication in the DTC Ecommerce division