Ecomdigest Swimwear Newsletter - 09.19.2024

PLUS: Miami Swim Week Shines at NYFW with Eco-Friendly Designs

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Ecomdigest
September 19, 2024 • Estimated Reading Time: 8 minutes

Specialty Bites 🍪

Venuja, the new kid on the swimwear block, is set to dazzle from spring/summer 2025. Inspired by Venus, the planet, not the tennis star, this brand promises to wrap you in hues as ethereal as sulfuric clouds. Founded by Paola Zoli, who clearly got tired of just making underwear at Calzedonia, Venuja aims to make you feel like a goddess—because who doesn't want to channel their inner deity while lounging poolside?

Zoli, along with her fashion-savvy pals Chiara Da Ronch and Virginia Spadini, has crafted a collection that screams luxury and versatility. Think beachwear that moonlights as party attire, complete with studs, crystals, and western-inspired embroidery. It's like your swimsuit went to a rock concert and came back fabulous.

Despite its Milanese roots, Venuja draws its vibe from the sun-soaked streets of Los Angeles. The debut collection, "Where the sun never sets," will feature seven themes and about 50 SKUs, hitting the market just in time for you to flaunt it all year round. Prices range from $150 to $500.

Produced by ISO-certified suppliers, Venuja is not just about looking good but feeling good about your eco-friendly choices. So, get ready to shine from dawn till dusk, because Venuja is here to make every moment a runway.

La Vie en Rose, a Canadian lingerie and swimwear retailer, has opened its second U.S. store at Eastview Mall in Rochester, New York. This expansion aligns with the company's strategy to focus on mid-sized markets near the Canadian border. The first U.S. location is in Syracuse.

Miami Swim Week made quite the splash at New York Fashion Week (NYFW) 2025, showcasing a dazzling array of Spring-Summer collections that had everyone buzzing. With a focus on innovation and sustainability, the event highlighted top swimwear designers who are not just riding the wave but creating it. Smart Swimsuits stole the show with their eco-conscious designs made from recycled ocean plastics and biodegradable fabrics. Who knew saving the planet could look this good?

The runway was a riot of bold prints, fluid silhouettes, and tropical colors that screamed summer. Designers like Andrea Venturoli and Ekay Collection brought multifunctional swimwear to the forefront, proving that you can go from beach bum to evening chic without breaking a sweat. Axil Swim and FUURE also wowed the crowd with their unique, sustainable fabrics, making it clear that eco-friendly doesn’t mean style-free.

But it wasn’t all about the catwalk. Miami Swim Week also hosted an exclusive Fashion Industry Reception at the swanky Civilian Hotel. This was the place to be for designers, stylists, and influencers to network, swap ideas, and maybe even gossip a little. Miami-based stylist Daria Beloyvan was the unsung hero behind the scenes, ensuring every look was runway-ready and oozing with style.

In a nutshell, Miami Swim Week at NYFW 2025 was a whirlwind of innovation, sustainability, and jaw-dropping fashion. If this is the future of swimwear, we’re all in for a stylish ride.

Amanda Batula, star of "Summer House," is diving into fashion as the creative director of Otra Eyewear and launching a swimwear line with South Moon Under. Her swimwear aims to support larger chests, and she plans to coordinate it with Otra sunglasses. Both collections debut in 2025.

Industry Appetisers 🥨

Nensi Dojaka returns to London Fashion Week with a Calvin Klein collaboration, showcasing size-inclusive lingerie and ready-to-wear pieces. The collection, inspired by Calvin Klein's minimalism, will be available online and in select stores. Dojaka's brand also launches its e-commerce site, aiming for global market expansion.

Performance Platters 🍽️

Fospha's latest report, "The State of E-Commerce H2 2024", reveals crucial trends that will shape your marketing strategy. What's inside:

📱 How the major platforms' KPIs have trended in 2024, and where you should be investing. 

🚀 How to access Paid Social's huge scaling potential. 

✨ The most effective Google channel of 2024.

🎯 Full-funnel strategies for Meta, TikTok and Snapchat

Let's break down the platform-specific insights: 

  • TikTok: Emerging as a powerhouse for efficient new customer acquisition 

  • Meta: Maintaining strong performance with competitive CAC 

  • Snapchat: Experiencing rapid growth, particularly effective during peak shopping periods 

"These findings underscore how impactful platforms like Meta, TikTok and Snapchat continue to be for driving sales - yet how underinvested they remain. It's incredible to see that brands can triple spend in Paid Social before becoming unprofitable. Success now lies in diversifying across the entire funnel, understanding the nuances of each platform, and continuously optimizing to unlock more scaling potential." 

Jamie Bolton, VP Growth at Fospha

WPP and Coca-Cola topped the 2024 Cannes Lions creative charts, with Coca-Cola winning 17 awards. WPP was named Creative Company of the Year. Heineken and Apple followed in the rankings. The United States was the most creative country. The LIONS Creativity Report highlights impactful creativity driving growth.

Shopify partners with Roblox to integrate in-game shopping, allowing brands to sell physical items directly within the game. This collaboration targets Roblox's 80 million daily users, with a full launch in 2025. Shopify's president highlights the endless possibilities, emphasizing the future of immersive commerce in the digital world.

We Are Social's new study highlights five trends reshaping brand-creator collaborations: creators reinventing themselves, relatable realism, influential allies, credible creativity, and extreme influence. Brands should adapt to these shifts, partnering with creators through lifestyle changes and focusing on relevant, stable content over aspirational luxury.

Ecomdigest is a Contentive publication in the DTC Ecommerce division