Ecomdigest Swimwear Newsletter - 09.26.2024

PLUS: Join TikTok, Seraphine and Sweaty Beatty for Fospha's BFCM live discussion on October 3

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Ecomdigest
September 26, 2024 • Estimated Reading Time: 5 minutes

Editor’s Pick 🌟

Peak season is the single best opportunity for D2C brands. 

To help you capture it, Fospha has assembled a panel of industry experts. Join them for a live discussion featuring leaders at Sweaty Betty, Seraphine, and the Head of Measurement at TikTok. 

📅 Date: Thursday, 3 October 2024 

🕒 Time: 11 AM EST / 4 PM BST 

P.S. You'll have the chance to ask the experts questions about peak season strategies in real-time!

Gain exclusive insight into: 

  1. Proven tactics to maximize peak period opportunities, shared live by experts 

  2. Strategies for capturing customers efficiently through a full-funnel approach 

  3. Insights on growing your customer base profitably with effective measurement 

  4. Methods for identifying and capitalizing on growth headroom for efficient scaling across channels 

Specialty Bites 🍪

Italian fashion brands Intimissimi and Calzedonia have opened their first stores in Puerto Rico at The Mall of San Juan. This expansion reflects their success in Florida and aims to offer customers a hands-on experience. Oniverse plans to open 15 more stores across North America by 2026.

Chanel Iman returned to the SI Swimsuit Issue after eight years and three kids, photographed in Belize. Her feature aimed to inspire mothers, showcasing that beauty and career success are achievable post-motherhood. Iman’s message emphasized inner beauty and celebrated women’s multifaceted roles.

Surf Expo showcased vibrant swimwear trends, emphasizing bright colors, textures, and functionality. Brands like Jolyn, Maaji, and PQ Swim highlighted innovative designs, from reversible bikinis to hand-sewn crochet. Emerging brands like Dippin Daisys and Legacy the Label also impressed with unique, affordable, and stylish offerings.

LSEB Creative Corp. announces a strategic partnership with a luxury Canadian department store to host a trunk show for Lauren Bentley Swimwear in Toronto this November. This move aims to boost brand visibility and explore further retail opportunities, reflecting the company's commitment to growth and market expansion.

Performance Platters 🍽️

Brands like Belgian Boys and Olipop are shifting their focus to reach U.S. shoppers in smaller cities. They are investing in retail media networks and hyper-localized marketing to connect with busy parents and larger households. Platforms like Hummingbirds help brands create targeted campaigns, driving sales in specific regions.

Perplexity, backed by Nvidia and Jeff Bezos, is in talks with brands like Nike and Marriott to revolutionize AI-powered search advertising. They aim to replace Google's auction-based system with sponsored questions featuring AI-generated answers. This shift promises unbiased answers while enhancing user experience and advertising effectiveness.

VTEX's survey reveals that 45% of U.S. consumers have engaged in live shopping, with men leading in participation. Social video commerce is also popular, especially among Gen Z and millennials. Brands should leverage these trends, focusing on consistent, engaging experiences to boost consumer engagement and sales.

Ecomdigest is a Contentive publication in the DTC Ecommerce division