Ecomdigest Swimwear Newsletter - 09.05.2024

Salma Hayek's affordable and supportive canary yellow bikini steals the show

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Ecomdigest
September 05, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

Gigizara, the swimwear brand that’s all about saving the planet and making everyone feel fabulous, strutted its stuff at Texas Swim Week in Corpus Cristi. Models of all shapes and sizes flaunted the brand’s latest eco-friendly collection, proving that sustainability and style can go hand in hand. Founder Raiza Arwood, drawing from her Puerto Rican roots, emphasized that inclusivity and sustainability are the brand’s core values.

The new collection features bikinis, one-pieces, and cover-ups made from recycled materials, designed to fit every body type. Arwood’s mission is to make every woman feel confident and comfortable, whether she’s lounging by the pool or diving into the waves. The show was a hit, earning rave reviews and setting the stage for future swim shows.

With the swimwear market expected to hit $26.60 billion by 2024, Gigizara is riding the wave of consumer demand for sustainable and personalized options. The brand’s commitment to quality and environmental responsibility sets it apart from the competition. As Arwood puts it, finding swimwear that looks great, fits well, and is eco-friendly is a rare gem.

Gigizara’s vision is simple: empower every woman to feel confident in her swimwear. With a focus on body positivity and sustainability, this brand is making waves in the fashion industry.

Source: Instagram

Salma Hayek's canary yellow bikini from Pour Moi is both affordable and supportive, inspiring end-of-summer swimwear choices. The bikini, praised for its fit and style, is perfect for those looking to enjoy the last days of summer. Hayek's embrace of her natural hair color adds to her chic, effortless look.

Swimwear brands are embracing inclusivity, sustainability, and style, offering options for every body type. From vibrant prints to timeless cuts, these brands focus on designs that empower wearers with confidence and comfort. By prioritizing both fashion and eco-friendly practices, they ensure that everyone can find the perfect swimwear to express their unique style.

Australia is revolutionizing swimwear with eco-friendly, stylish designs. Brands use recycled materials and sustainable practices, merging fashion with environmental responsibility. This movement supports local economies and ethical labor, proving that sustainability and chic aesthetics can coexist. The future of swimwear is both fashionable and planet-friendly, setting a new industry standard.

Source: Sports Illustrated Swimsuit

Team USA rugby star Ilona Maher, fresh off a bronze medal win in Paris, graces the September cover of Sports Illustrated Swimsuit. In her interview, Maher discusses her journey, body image, and resilience against criticism. She proudly showcases her Olympic medal, symbolizing her hard-earned success.

Performance Platters 🍽️

In August 2024, TikTok and Amazon teamed up for a seamless shopping experience directly within the TikTok app. This timely partnership, coming just before the Q4 shopping season, leverages TikTok's massive user base and Amazon's e-commerce dominance.

But how will it impact brands?

A major challenge for brands is measuring the halo impact of social media interactions on Amazon sales, as Amazon's data exists in a walled garden and relies on a last-click attribution model, potentially overlooking external contributions that drives product discovery.

The partnership highlights the need for more holistic marketing measurement solutions as the line between social media and e-commerce blurs.

Google's digital ad revenue is growing rapidly, outpacing Microsoft's. In 2024, Google's US ad revenues are projected to hit $77.49 billion, driven by its search dominance. However, a US ruling against Google's search monopoly could shift market dynamics. Marketers should consider investing in leading search platforms.

Richard Bell, President of UntilGone, leverages AI tools like Google Gemini and Google Cloud for Retail to enhance product descriptions, personalized emails, and search functionalities. These innovations have significantly boosted efficiency, customer engagement, and revenue, demonstrating the transformative power of AI in ecommerce.

Ecomdigest is a Contentive publication in the DTC Ecommerce division