Ecomdigest Swimwear Newsletter - 09.12.2024

PLUS: Full Bums Swimwear redefines beachwear with full coverage styles!

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Ecomdigest
September 12, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

Brodie George's Jalayimiya Swim made a splash at New York Fashion Week, debuting on the Flying Solo Runway. The brand, rooted in Indigenous culture, emphasizes women's empowerment and body positivity. George's designs, inspired by the Fitzroy River, captivated audiences, marking a significant milestone for the First Nations label.

Full Bums Swimwear, founded in 2021 by Ashya McDonald in her kitchen, has gained global popularity for its full-coverage swim bottoms. The brand's unique designs debuted at Miami Swim Week, setting it apart in the industry. Ashya's mission is to provide stylish, comfortable swimwear for women worldwide.

Model Sixtine is making waves ahead of New York Fashion Week with a powerful message about body inclusivity. The two-time SI Swimsuit star took to Instagram to champion body inclusivity on the runways. After attending a CUUP event, she was inspired by the size-inclusive collection and made a bold call for brands to showcase all body types. "Over half the women in America are above a size 16," she pointed out, urging brands to step up their game.

Sixtine is more than just a model; she’s a content creator and advocate for body neutrality. Last year, she made her New York Fashion Week debut with lingerie brand Adore Me, helping to promote the message that "lingerie is for everybody and every body." Her Instagram post from the event expressed her appreciation for the brand’s commitment to inclusivity, highlighting its effort to embrace diverse body types.

As NYFW kicks off, all eyes are on Sixtine. Will she be strutting down the runway or just soaking in the fashion frenzy? Either way, her message is clear: inclusivity isn't just a trend; it's a necessity. It’s a reminder to the fashion industry to embrace change and make inclusivity a priority.

LSEB Creative Corp. announces plans to expand Lauren Bentley Swimwear, introducing versatile beachwear like sarongs. The brand aims to release new products by Spring 2025, focusing on quality and timeless design. CEO Lauren Bentley expresses excitement about the brand's growth and commitment to meeting customer expectations.

Olympic swimwear has evolved from heavy woolen briefs to advanced, hydrophobic suits. Modern designs, like Speedo's LZR and Arena's PowerSkin Primo, reduce drag and enhance performance. These innovations balance compression and flexibility, allowing athletes to swim faster and more efficiently, reflecting significant technological advancements in sportswear.

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.

Ecomdigest is a Contentive publication in the DTC Ecommerce division