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- Ecomdigest Swimwear Newsletter - 10.24.2024
Ecomdigest Swimwear Newsletter - 10.24.2024
PLUS luxe, sustainable swimwear hits American shores
Editor’s Pick 🏆
In this interview, Henry Linney, Performance Marketing Director at Seraphine, a leading maternity brand, discusses how the brand harnessed full-funnel measurement for efficient growth. Here’s how they did it:
📊 Diversifying Channel Mix: Using full-funnel measurement, Seraphine identified opportunities in underused channels like Pinterest, reducing reliance on just a few channels.
💸 Better Budget Allocation: With apples-to-apples comparison across platforms, Seraphine could confidently optimize ad spend for greater efficiency.
⚡ Peak Period Preparation: Having data they trust allowed Seraphine to make quick adjustments to capitalize on momentum during Peak, ensuring strong performance during these periods.
Read the full interview to learn more about Seraphine’s approach!
Niche Nuggets 🔎
FASHION INDUSTRY NEWS
Victoria's Secret Fashion Show Returns with Swimwear Highlights
The 2024 Victoria's Secret Fashion Show returned, delivering an exciting event with top models and a performance by Cher. It aired live on Amazon Prime, featuring glamorous swimwear moments from past and present Angels. Us Weekly provided live coverage and highlights of this highly anticipated fashion spectacle.
RETAIL INNOVATIONS
Cleonie Swimwear Enhances Black Friday Delivery with FedEx Partnership
Cleonie Swimwear partners with FedEx to enhance delivery for Black Friday, reallocating shipping funds to marketing. This strategic move aims to boost sales and offer exclusive deals, aligning with their sustainability ethos. The brand, known for its in-house and Indonesian-made swimwear, sells primarily online with global reach.
FASHION INDUSTRY NEWS
Amber Swim Expands into US Market with Luxe Swimwear Offerings
Amber Swim, a Singapore-based swimwear brand, is expanding into the US market, offering luxury comfort with affordable, stylish designs. Known for their unique fabrics and hardware, Amber Swim aims to fill a market gap with their wearable, feminine pieces. Their sustainable range and innovative designs have resonated with American consumers.
SPORTS EQUIPMENT INDUSTRY
Eco-Friendly Innovation: Sumarpo's Sustainable Triathlon Wetsuits Lead the Way
Sumarpo's 15-year journey in innovation has led to eco-friendly triathlon wetsuits. By using limestone neoprene, non-benzene adhesives, and Oeko-Tex certified fabrics, they ensure high performance and sustainability. Their commitment to the planet includes joining the 1% for the Planet program, supporting environmental causes.
Leading Voices 📣
Performance Pulse 📈
MARKETING STRATEGY
Harness Messaging Apps to Boost Sales and Customer Engagement
Messaging apps like WhatsApp and Messenger are vital for sales, offering personal, immediate customer interactions. They enhance engagement, build trust, and drive conversions. By integrating automated tools and multimedia, businesses can optimize strategies. Tracking metrics ensures continuous improvement, making messaging apps a game-changer in customer engagement.
B2B digital commerce is revolutionizing business transactions by leveraging digital touchpoints to engage buyers. This approach enhances efficiency, customer experience, and scalability. Key trends include AI-driven personalization and mobile optimization. Implementing a suitable platform is crucial for success in this evolving landscape.
MARKETING TRENDS
UK Brands to Boost Influencer Collaborations by 2025
UK brands are set to expand influencer collaborations by 2025, with a third planning to engage up to 100 more influencers. Despite Instagram's dominance, Facebook remains popular. UK brands prioritize diversity and ethics, favoring micro-influencers. Influencer marketing budgets are expected to rise, reflecting industry growth.
Ecomdigest is a Contentive publication in the DTC Ecommerce division