Ecomdigest Swimwear Newsletter - 10.31.2024

PLUS: Comfort and style collide in the year’s best beach-ready boardies

Author

Sophie Bruxner-Randall
October 31, 2024 • Estimated Reading Time: 6 minutes

Insight of the Week 📖

Couldn’t make it to Chicago for Shoptalk Fall? In this post, Jamie Bolton gives us a rundown of the key trends and strategies brands are betting on in Fall 2024: 

🔑 Invest in Brand: Investing in brand has never been more important. Full-funnel strategies on Paid Social are now crucial, allowing brands to both build awareness and drive conversions in-platform. As Kyle Leahy from Glossier puts it, “People want to be part of something bigger.”

🛍️ Go Omni for Growth: As D2C growth hits limits, embracing an omni-channel sales approach is key to staying resilient. Brands like Solo Stove and Chinese Laundry are leading with strategies that don’t replicate D2C on third-party retail, finding unique advantages in each.

✈️ Go Global: With lower CPMs and wide-open markets, the EU offers significant growth opportunities. Effective localization strategies are essential for US brands looking to expand abroad.

For a deeper dive, check out the full post here!

Niche Nuggets 🔎

Arena and Healthy Seas collaborate to transform ghost nets into sustainable swimwear, protecting marine ecosystems. This initiative involves three athletes in cleanup missions across lakes, seas, and oceans. Recovered nets are repurposed into eco-friendly swimwear, demonstrating a commitment to environmental responsibility and innovation in combating marine pollution.

White Sands Swimwear, an iconic Australian brand, is expanding into Europe with its minimalist, Bondi Beach-inspired designs. Led by Leah Madden, the brand emphasizes luxury and comfort, aiming to empower women. Their swimwear captures the essence of Australian beach culture, offering sophistication and elegance to a global audience.

Maya Jama enjoys a sunny getaway in Arabia, showcasing stylish bikinis and attending the Fashion Trust Arabia awards with Lucien Laviscount. Her trip highlights her fashion-forward style, transitioning from swimwear to a sleek gown for the event. Fans can anticipate more of her fashion moments in Love Island: All Stars.

The article reviews the best men's swimsuits for 2024, tested for fit, comfort, and performance. It highlights top picks like Vuori Banks Short and L.L.Bean's quick-dry shorts. Each swimsuit is evaluated for specific features, offering options for various activities and preferences, ensuring a perfect fit for every man.

Moana Bikinis' new Fiji Files collection offers vibrant, mix-and-match swimwear inspired by Fijian beaches. Featuring eight prints across various styles, including leak-proof options, it empowers women with colorful, innovative designs. Explore top picks like the Coastal Current and Seashell Soiree, perfect for summer adventures.

The article highlights the recent activities of SI Swimsuit models, showcasing their achievements in fashion, sports, and entertainment. Olivia Dunne, Breanna Stewart, and Chrissy Teigen are among those celebrated for their successes. The piece emphasizes the dynamic nature of their careers, offering inspiration and insight into their diverse accomplishments.

Performance Pulse 📈

Google Performance Max enhances eCommerce campaigns by utilizing multiple Google platforms, offering increased reach and automation. It provides an 18% conversion boost, real-time insights, and efficient ad targeting. Businesses should leverage audience segmentation and automated asset creation to optimize results, maximizing return on ad spend and campaign effectiveness.

Amazon Marketing Cloud (AMC) offers a suite of tools to enhance your campaigns. Use Amazon Ads for product visibility and create cost-per-click ads. AMC centralizes campaign management, providing near real-time metrics. For assistance, contact Amazon Ads; budget minimums apply. Cookies are used to improve services.

Every performance marketing campaign can incorporate brand elements to reinforce brand identity, while brand marketing efforts can successfully leverage performance metrics to refine messaging and engagement strategies - but getting the balance right is where the magic happens.

Ecomdigest is a Contentive publication in the DTC Ecommerce division